Telmark Sales Solutions helps Consumer Packaged Goods companies increase sales, improve customer relationships and enhance product presence. We work with clients to develop a quality solution that is based on your business strategies and goals, becoming a direct extension of you!
Our experienced sales professionals are skilled at increasing close ratios, driving more revenue per order, and ultimately increasing market share. We specialize in niche markets our clients' current sales process may not cover efficiently, if at all. We also are experts in winning back more of our clients' former customers to further strengthen product presence.
At Telmark Sales Solutions, our sales associates are dedicated to only one client thus allowing precise focus on our clients' brands with both existing customer relationships as well as new ones. Our customer management programs provide Consumer Packaged Goods firms with a comprehensive solution that manages the entire sales and care process, while reducing the costs associated with servicing the small to mid-sized accounts.
We focus on underserved accounts by proactively reaching out to them in multiple formats with an organized product mix focus that not only results in retaining more valuable clients, but actually significantly increases their sales and turns what is most often a declining business segment into a vital, growing and profitable part of your overall business.
The customers our clients assign us come with the responsibility of order processing/management, deduction resolution, and promotional funds management. Each team is assigned administrative support to provide focused customer care. This support allows our sales professionals the time to focus on relationship and brand building while providing the customer with a one-stop-shop for both product and service related questions.
The large national sales brokers are the firms most CPG companies have migrated to for some form of representation. As costs for hiring a direct sales force at the manufacturer level have become prohibitive, most have hired brokers to represent them at least at the retail level.
The primary differences between our firm and conventional brokers is that we focus on niche alternative channels and smaller regional chains the broker cannot cover as efficiently. Additionally, we assign a dedicated team to exclusively represent each client vs. the broker whose sales associates represent multiple lines of product to the customers they serve.
The broker, like any sales force, will focus most effort with those customers producing the majority of total volume. This common sense approach is part of their business model. As a result, there may be orders taken reactively at the smaller to mid-sized customer, but there is little to no effort on the part of the broker to perform business building activity at this level.
Bottom line, although we are not a replacement option for the service CPG manufacturers receive from traditional brokers, we are experts at business building with the smaller to mid-sized direct buying customers who fall outside the primary focus of these national firms.
The Consumer Packaged Goods business is full of innovative products. One challenge most small to mid-sized firms must face is how to most effectively make their products available to consumers.
Larger CPG firms have the attention of the traditional broker network to bring their products to market. Gaining an appropriate level of time and attention remains challenging to smaller firms.
Telmark Sales Solutions centers on providing dedicated specialized sales and service coverage systems for our clients within this range. The result is sales maximization with the right skill sets on each portion of your business.